The Hockey Network’s Privacy Policy

Date of last revision: September 13, 2011.

This policy contains nine sections.

1. Introduction

2. Information We Receive

3. Sharing information on The Hockey Network

4. Information You Share With Third Parties

5. How We Use Your Information

6. How We Share Information

7. How You Can Change or Remove Information

8. How We Protect Information

9. Other Terms

1. Introduction                                                                                   

Questions. If you have any questions or concerns about our privacy policy, contact us through our Contact Us page.

Scope. This privacy policy covers all of The Hockey Network. This Privacy Policy governs the manner in which The Hockey Network, LLC collects, uses, maintains and discloses information collected from users of the website. This privacy policy applies to and all products and services offered by The Hockey Network, LLC.

No information from children under age 13. If you are under age 13, please do not attempt to register for The Hockey Network or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under age 13, please contact us through our Contact Us page.

Parental participation. We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and we encourage parents to teach their children about safe internet use practices.

2. Information We Receive                                                                                                              

Information you provide to us:                                                                                                  

Information About Yourself.
When you sign up for The Hockey Network you provide us with your name, email, country, and birth date. During the registration process we give you the opportunity to connect with your friends, teammates, and other hockey fans. You will also be able to add a picture of yourself. In some cases we may ask for additional information for security reasons or to provide specific services to you. Once you register you can provide other information about yourself by connecting with, for example, your current hockey team, location, and other fans of your favorite NHL team. You can also provide personal information about yourself, such as your favorite player.

Content. One of the primary reasons people use The Hockey Network is to share content with others. Examples include when you update your status, upload or take a photo, share a link, create a group, make a comment, write something on someone’s profile page, post on the forums, or send someone a message. If you do not want us to store metadata associated with content you share on The Hockey Network (such as photos), please remove the metadata before uploading the content.

Transactional Information. We may retain the details of transactions or payments you make on The Hockey Network. If you do not want us to store your payment information, please contact us.

Friend Information. We offer contact importer tools to help you upload your friends’ addresses so that you can invite your contacts that do not have accounts to join. If you give us your password to retrieve those contacts, we will not store your password after you have uploaded your contacts’ information.


Information we collect when you interact with The Hockey Network:                                             

Site activity information. We keep track of some of the actions you take on The Hockey Network, such as adding connections (including joining a group or adding a friend), creating a photo album, indicating you “like” a post, or making a post. In some cases you are also taking an action when you provide information or content to us. For example, if you share a link, in addition to storing the actual content you uploaded, we might log the fact that you shared it.

Access Device and Browser Information. When you access The Hockey Network from a computer, mobile phone, or other device, we may collect information from that device about your browser type, location, and IP address, as well as the pages you visit.

Cookie Information. We use "cookies" (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) to make The Hockey Network easier to use, to make our advertising better, and to protect both you and The Hockey Network. For example, we use them to store your login ID (but never your password) to make it easier for you to login whenever you come back to The Hockey Network. We also use them to confirm that you are logged into The Hockey Network, and to know when you are interacting with The Hockey Network. You can remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use The Hockey Network.



Information we receive from third parties:                                                                                  

Information from other websites. We may institute programs with advertising partners and other websites in which they share information with us:

  • We may ask advertisers to tell us how our users responded to the ads we showed them (and for comparison purposes, how other users who didn’t see the ads acted on their site). This data sharing, commonly known as “conversion tracking,” helps us measure our advertising effectiveness and improve the quality of the advertisements you see.
  • We may receive information about whether or not you’ve seen or interacted with certain ads on other sites in order to measure the effectiveness of those ads.

We will only use the information in the ways we explain in the “How We Use Your Information” section below.

Information from other users. We may collect information about you from other users on The Hockey Network, such as when a friend tags you in a photo.

3. Sharing information on The Hockey Network                   

This section explains how your privacy settings work, and how your information is shared on The Hockey Network. You should always consider your privacy settings before sharing information on The Hockey Network. To view or change your privacy settings, please log in and go to “Edit My  Edit My Privacy Settings.”

Username and Profile Picture. The Hockey Network is designed to make it easy for you to find and connect with others. For this reason, your username and profile picture do not have privacy settings. If you are uncomfortable with sharing your profile picture, you should delete it (or not add one).

Contact Information. When you register on The Hockey Network you must use a valid email address. Your email address is not visible to anyone on The Hockey Network.

Profile. You can control who is able to see your profile in your privacy settings. However, we recommend that you do not enter information that you are not comfortable sharing with the world.

Posts by Me. When posting in the forums (message boards), your posts are visible to anyone in the world. This cannot be altered through your privacy settings. Please do not post any personal information that you are not comfortable sharing with the world on the forums (accessed through the home page). You can edit or delete posted information. If you are having a problem editing or deleting personal information that you want taken down please contact us immediately. Whenever you share something look for the lock icon. Some features of the site outside of the message boards have a lock icon. Clicking on the lock will bring up a menu that lets you choose who will be able to see your post. If you decide not to select a setting from the lock icon at the time you post the content, your content will be visible to everybody by default. If there is no lock icon, please always assume that your information is visible to anyone. Please refrain from posting information or photos that are personal or private.

Birth Date. In addition to email address, we require you to provide your birth date during the registration process. We ask for your date of birth to verify that you are 13 or older, and so that we can better limit your access to content and advertisements that are not age appropriate. Because your date of birth is required, you cannot delete it. Your birth date is not visible to anyone on The Hockey Network.

Other. Here are some other things to remember:

  • Some of the content you share and the actions you take will show up on our Activity Stream, which is visible to anybody.
  • If another user tags you in a photo, you can remove the tag.
  • Even after you remove information from the forums or your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings or it was copied or stored by other users.
  • You understand that information might be re-shared or copied by other users.
  • Certain types of communications that you send to other users cannot be removed, such as messages.
  • When you post information on another user’s profile or comment on another user’s post, that information will be subject to the other user’s privacy settings.

“Public” Information. Information set to “public” is publicly available information, just like your username, profile picture, and forum posts. Such information may, for example, be accessed by everyone on the Internet (including people not logged into The Hockey Network), be indexed by third party search engines, and be imported, exported, distributed, and redistributed by us and others without privacy limitations. Such information may also be associated with you, including your username and profile picture, even outside of The Hockey Network, such as on public search engines and when you visit other sites on the internet. The default privacy setting for certain types of information you post on The Hockey Network is set to “public.” You can review and change the default settings in your privacy settings. If you delete “public” content that you posted on The Hockey Network, we will remove it from your profile, but have no control over its use outside of The Hockey Network.

Minors. We reserve the right to add special protections for minors (such as to provide them with an age-appropriate experience) and place restrictions on the ability of adults to share and connect with minors, recognizing this may provide minors a more limited experience on The Hockey Network.

4. Information You Share With Third Parties                                  

Advertisements. Sometimes the advertisers who present ads on The Hockey Network use technological methods to measure the effectiveness of their ads and to personalize advertising content. You may opt-out of the placement of cookies by many of these advertisers at You may also use your browser cookie settings to limit or prevent the placement of cookies by advertising networks. The Hockey Network does not share personally identifiable information with advertisers unless we get your permission.


Google Adsense. Some of the ads may be served by Google. Google's use of the DART cookie enables it to serve ads to users based on their visit to our website and other sites on the Internet. DART uses "non personally identifiable information" and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at

Links. When you click on links on The Hockey Network you may leave our site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.

5. How We Use Your Information                                                    

We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:

To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our TERMS OF USE. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users.

To contact you. We may contact you with service-related announcements from time to time. You may opt out of all communications except essential updates on your privacy settings page. We may include content you see on The Hockey Network in the emails we send to you.

To serve personalized advertising to you. We don’t share your information with advertisers without your consent. (An example of consent would be if you asked us to provide your shipping address to an advertiser to receive a free sample.) We allow advertisers to choose the characteristics of users who will see their advertisements and we may use any of the non-personally identifiable attributes we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. For example, we might use your interest in goalie equipment to show you ads for goalie pads, but we do not tell the goalie equipment company who you are. You can see the criteria advertisers may select by visiting our Advertise page. Even though we do not share your information with advertisers without your consent, when you click on or otherwise interact with an advertisement there is a possibility that the advertiser may place a cookie in your browser and note that it meets the criteria they selected.

To supplement your profile. We may use information about you that we collect from other users to supplement your profile (such as when you are tagged in a photo or mentioned in a status update). In such cases we generally give you the ability to remove the content (such as allowing you to remove a photo tag of you) or limit its visibility on your profile.

To help your friends find you. We allow other users to search based on the profile fields that you have entered information in. For example, if your teammate enters the same name as you under “hockey team you play for”, he or she would be able to find you by searching.

Memorializing Accounts. If we are notified that a user is deceased, we may memorialize the user’s account. In such cases we restrict profile access to confirmed friends, and allow friends and family to write on the user’s profile in remembrance. We may close an account if we receive a formal request from the user’s next of kin or other proper legal request to do so.

6. How We Share Information                                                          

The Hockey Network is about sharing information with others  friends and people in your communities  while providing you with privacy settings that you can use to restrict other users from accessing some of your information. We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:

When you make a payment. When you enter into transactions with others or make payments on The Hockey Network, we will share transaction information with only those third parties necessary to complete the transaction. We will require those third parties to agree to respect the privacy of your information.

When you invite a friend to join. When you ask us to invite a friend to join The Hockey Network, we will send your friend a message on your behalf using your username. You can track which friends join The Hockey Network through your referral list on your My Points page.

When you choose to share your information with marketers. You may choose to share information with marketers or electronic commerce providers that are not associated with The Hockey Network through on-site offers. This is entirely at your discretion and we will not provide your information to these marketers without your consent.

To help your friends find you. By default, we make certain information you have posted to your profile available in search results on The Hockey Network to help your friends find you. However, you can control who can see some of this information through your privacy settings. We may also partner with email and instant messaging providers to help their users identify which of their contacts are The Hockey Network users, so that we can promote The Hockey Network to those users.

To give search engines access to publicly available information. We generally limit search engines’ access to our site. We may allow them to access information set to the “public” setting (along with your username and profile picture) and your profile information that is visible to everyone. You can change the visibility of some of your profile information using your privacy settings.

To help improve or promote our service. Sometimes we share aggregated information with third parties to help improve or promote our service. But we only do so in such a way that no individual user can be identified or linked to any specific action or information.

To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about The Hockey Network, remove repetitive information from our user lists, process payments, or provide search results or links (including sponsored links). These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

To advertise our services. We may ask advertisers outside of The Hockey Network to display ads promoting our services. We may ask them to deliver those ads based on the presence of a cookie, but in doing so will not share any other information with the advertiser.

To offer joint services. We may provide services jointly with other companies, such as the classifieds service in The Hockey Network Marketplace. If you use these services, we may share your information to facilitate that service. However, we will identify the partner and present the joint service provider’s privacy policy to you before you use that service.

To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our TERMS OF USE. This may include sharing information with other companies, lawyers, courts or other government entities.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the service can continue to operate. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy.

7. How You Can Change or Remove Information                  

Editing your profile. You may change or remove your profile information at any time by going to “Edit My - Edit My Profile.” Information will be updated immediately.

Deactivating or deleting your account. If you want to stop using your account you may deactivate it or delete it. When you deactivate an account, no user will be able to see it, but it will not be deleted. We save your profile information (connections, photos, etc.) in case you later decide to reactivate your account. Many users deactivate their accounts for temporary reasons and in doing so are asking us to maintain their information until they return to The Hockey Network. You will still have the ability to reactivate your account and restore your profile in its entirety. When you delete an account, it is permanently deleted from The Hockey Network. You should only delete your account if you are certain you never want to reactivate it. You may deactivate or delete your account by contacting us through the Contact Us page.

Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to the site’s and your personal privacy settings, or it was copied or stored by other users. Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested. If you have given third party websites access to your information, they may retain your information to the extent permitted under their terms of service or privacy policies.

Backup copies. Removed and deleted information may persist in backup copies, but will not be available to others.

Non-user contact information. If a user provides your email address to us, and you are not a The Hockey Network user but you want us to delete your address, you can do so by contacting us through our Contact Us page. However, that request will only apply to addresses we have at the time of the request and not to any addresses that users provide to us later.

8. How We Protect Information                                              

We do our best to keep your information secure, but we need your help. For more detailed information about staying safe on The Hockey Network, visit

Steps we take to keep your information secure. We keep your account information on a secured server behind a firewall. We also use automated and social measures to enhance security, such as analyzing account behavior for fraudulent or otherwise anomalous behavior, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may suspend or disable accounts for violations of our TERMS OF USE.

Risks inherent in sharing information. Although we allow you to set privacy options that limit access to your information, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your information. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on The Hockey Network will not become publicly available. We are not responsible for third party circumvention of any privacy settings or security measures on The Hockey Network. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

Report Violations. You should report any security violations to us through our Contact Us page.

9. Other Terms                                                                         

Changes. We may change this Privacy Policy pursuant to the procedures outlined in The Hockey Network TERMS OF USE. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account. If we make changes to this Privacy Policy we will notify you by publication here. If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.

Consent to Collection and Processing in the United States. By using The Hockey Network, you consent to having your personal data transferred to and processed in the United States.

Defined Terms. "Us," "we," "our," and "The Hockey Network" mean the same as they do in the TERMS OF USE. “Information” and “content” are used more generally and interchangeably here than in the TERMS OF USE unless otherwise limited by the context.







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